About Us

Who We Are

Our mission is to bring you performance apparel that fits and flatters EVERY woman’s body and makes every woman feel confident on their bike, on the running trail, or in the yoga studio.

Our founders, Mary and Lisa, decided ten years ago while prepping for a century ride that they were tired of feeling frumpy while enjoying the sport they loved. They set out to create the best fitting women’s bike jersey ever, one that would fit not only racers, but real women. 

Mary and Lisa spent the next decade designing, refining and perfecting truly flattering bike jerseys that actually fit YOUR body - with a built-in allowance for the chest, a longer back with silicon gripper so it stays put (and you don’t flash the person drafting you!), soft, anti-bacterial and UPF 50+ fabric with just the right amount of stretch, and most of all, a fit that flows naturally over the body. 

So many women loved these Tonik jerseys that we expanded our offering to include tanks, long sleeved jerseys, and cycling dresses, every one of which fulfill our mission of making performance apparel that fits and flatters EVERY woman’s body and is anything but frumpy!  

Mary and Lisa handed the reins of the company to me last year and I couldn’t be more excited about fulfilling our mission by bringing you great performing gear that makes you feel fabulous. 

Our hundreds of customer reviews tell the story -  you are going to LOVE our gear! Get in touch and tell us what you think.

Happy cycling! (and running, and yoga, and spin...)