The season for organized rides is just about a wrap in most parts of Tonik's market. It's been almost a year since I took over this company and I've been so excited for this first cycling season. Now that it's winding down a bit, it's absolutely time for me to introduce myself.
I was first introduced to Tonik when I met founders Mary and Lisa at the Levi's GranFondo in California about five years ago. I bought an Abbey jersey and fell in love with the brand.
I was blown away by the quality and colors and especially the fit. It was the jersey that I saved for "best" -- for the rides where I wanted the extra confidence of looking great.
Tonik is the brand for performance apparel that fits real women's bodies. I love this because I happen to be a real woman. I've had a few kids. I'm a recreational cyclist and runner (read: never done a century or a marathon). I still fall over in my pedal clips way too much when I stop (I did it this summer and broke four ribs).
I'm very proud of the range we brought out this season and was excited at the response wherever we showed it. We hit a number of great events including:
- RAGBRAI in July
- Hotter 'N Hell in August
- Tour de Tahoe in September
- Levi's GranFondo this month
At all these events I was happy and grateful for everyone who came to chat, check out the line, and say hi to "the new Mary and Lisa."
I'm also very proud that Tonik pieces can be used in so many different ways -- they aren't just for cycling! Clients tell me that they wear Tonik for running, yoga, tennis, pickleball, hiking, golf, travel, and (probably my favorite!) just running around town. Next year look for us to bring back the Beth short-sleeve jersey, with an improved fit, as well as a few more versatile pieces.
We still have a couple more event appearances to go before it's time to move indoors, starting with Goldilocks ride in Las Vegas this weekend, on October 25-26. Also on the to-do list for next year is an increased presence at women's-only active events. If you know of any events where you'd like to see Tonik, please do drop me a line at email@example.com!
Thanks to all of your for being Tonik customers and have a great fall season!